Above is my first ever info graphic (*pats self on back*)! I wanted to outline Kelly’s (2008) 8 Generatives that are better than free. I found his approach to the issue of the long tail really interesting and thought it would be a good idea to break it down. In a world full of free information and content, it is imperative to understand what is valuable in order to sell a product. Kelly has accumulated a great list of product attributes that are better than free, but I’m curious to know if this list could be added to. Are there other generatives that can’t be copied that aren’t on Kelly’s list?