Above is my first ever info graphic (*pats self on back*)! I wanted to outline Kelly’s (2008) 8 Generatives that are better than free. I found his approach to the issue of the long tail really interesting and thought it would be a good idea to break it down. In a world full of free information and content, it is imperative to understand what is valuable in order to sell a product. Kelly has accumulated a great list of product attributes that are better than free, but I’m curious to know if this list could be added to. Are there other generatives that can’t be copied that aren’t on Kelly’s list?
Yes, yes I know what you’re thinking: “Another meme, how original…” When thinking about this week’s topic of liquid labour what really resonated with me was this idea of how work and personal life have begun to combine. With thanks to advancements of communication networks like the web, there is a constant supply of information workers on hand for any given job. Due to this, along with the continual accessibility of information, there is almost an expectation of workers to be available for work. The sheer speed of information flows has workers feeling that they need to keep on top of their work 24/7.
The rise of communication networks also has begun to make the concept of traditional office spaces somewhat irrelevant. In traditional work, just like the factory, the office almost stands as a symbol for the work space. Once a worker leaves said work space, they are no longer at work. This, however, is becoming less and less true with many workers taking their work home with them via the web. With the majority of information work not being in a physical space, but on the web, is there a necessity for a specific physical space designed to carry out this work? Why should workers feel motivated to wake up early to travel to an office when they would be perfectly fine doing the same work at home in their pyjamas?
Which brings me to my meme this week. Has Dolly Parton’s 80s hit 9 to 5 also become irrelevant?
In a word devastated by zero-sized models, photoshop and unrealistic body standards there stands one hero who can bring salvation to women. And that hero’s name is Dove. Or so it appears…
In 2004 Dove began their Real Beauty campaign which featured pictures of women of different ethnicities, ages and body types. Untouched by airbrushes, these campaign photos were intended to change the way women viewed their bodies. The campaign gained major success with multiple viral videos, magazine spreads and television advertisements. However along with the praise this campaign received for breaking the mould, there were also a number of criticisms. While it certainly has positive results and messages in some aspects, I want to examine some of the issues with the campaign and how it might not be doing as much good as we think.
One of the criticisms of the campaign was the use of the word real, which I wrote about in one of my first blog posts way back in my first year. If you like it is available to read here, but I would like to touch more on Dove’s goal for this campaign. The clue here is the word “campaign” because essentially Dove’s aim is to sell their product. Certainly Dove, like any other company, can’t be blamed for trying sell their product but there is something hugely problematic in trying to use the idea of raw and untouched beauty to then sell a beauty product. Essentially Dove might as well be saying, “You’re perfect just the way you are (after you buy these 6 Dove products).” It is also important to note that the parent of Dove, Unilever, is also the owner of Fair & Lovely, which perpetuates a light-skinned beauty standard, and Axe Body Spray that is responsible for ads like the following: In this aspect, the Real Beauty campaign isn’t better than any other beauty advertisement, but it really isn’t particularly worse either. It is also important to note that the parent of Dove, Unilever, is also the owner of Fair & Lovely, which perpetuates a light-skinned beauty standard, and Axe Body Spray that is responsible for ads like the following:
Certain videos from the Real Beauty campaign, like the one below, have also sparked controversy.
Some argue that instead of supporting the women this video is targeting, it instead forces them to self-evaluate and judge their own beauty. Krashinsky, S (2009) explains the issue:
‘Is asking women to subject themselves to public physical evaluation really the best exercise for a brand built on promoting self-esteem?
“It puts it all on women: We should just shape up and increase our self-esteem, as if it were that easy,” said Jean Kilbourne, the creator of the documentary film series Killing Us Softly: Advertising’s Image of Women. “It so trivializes the extraordinary pressure there is on women to conform to a certain ideal – and the awful contempt that lies in wait for us when we fail.”’
While this campaign definitely has its limitations, I think its most positive result is the discussion that it has inspired. While its refreshing to see beauty advertisers stray from the monotonous use of one type of body, ultimately it is this discussion that will help us understand and (hopefully) improve the relationship between body image and the media.
Krashinsky, S 2009, ‘Dove’s beauty campaign “has turned on the women it claims to champion”‘, Globe and Mail, 9 April, viewed 22 August 2015, <http://www.theglobeandmail.com/report-on-business/industry-news/marketing/doves-beauty-campaign-has-turned-on-the-women-it-claims-to-champion/article23869798/>
Celebre, A & Waggoner Denton A 2014, ‘The good, the bad and the ugly of the Dove Campaign for Real Beauty’, The Inquisitive Mind, viewed 19 August 2015, <http://www.in-mind.org/article/the-good-the-bad-and-the-ugly-of-the-dove-campaign-for-real-beauty>
Doveunitedstates 2015, Dove Choose Beautiful: Women all over the world make a choice, (online video), April 7, Youtube, viewed 19 August 2015, <https://www.youtube.com/watch?v=7DdM-4siaQw>
Is there ever a good time to use blackface? My initial reaction to that question would be an outright, “No. Never.” Which was why I was surprised when I found the work by Indigenous Australian Bindi Cole entitled Not Really Aboriginal (2008). In a series of photographs Cole depicts several Indigenous family members with faces painted in black minstrel paint and traditional headbands around their heads. Cole states her intentions with this collection in a blog post:
“The first being that when I identified as Aboriginal, people would often respond by saying, but you’re not really Aboriginal. This was because I don’t fit the stereotype of what Aboriginal is ie. living in a remote community, very dark skinned and suffering from dysfunction. However, my grandmother always taught me to identify as Aboriginal and to be proud of the heritage I shared with her.”
In her artwork she also comments on many people’s assumption that she, along with many other Indigenous Australians, only chose to identify as Aboriginal in order to reap the amazing so-called “benefits” that came along with the identity.
This artwork was hugely important in creating discussion about what it means to be Aboriginal and addressing stereotypes. In 1981 a ‘Report on a Review of the Administration of the Working Definition of Aboriginal and Torres Straight Islanders’ proposed that the definition of an Aboriginal or Torres Straight Islander is a person :
- “Of Aboriginal or Torres Straight Islander descent
- who identifies as an Aboriginal or Torres Straight Islander AND
- is accepted as such by the community in which he/she lives.”
In no way does this definition mention skin colour, living arrangements or financial situations and yet still these ideas of the “poor, country Aboriginal” is constantly perpetuated in our media. Which is why artworks like Not Really Aboriginal are important, if not imperative.
Which brings me back to my question on blackface, and whether it was appropriate in its use by Cole. When it comes down to it, I don’t think this could be classified as blackface. Yes, these people are painted with minstrel paint, but the intention is not to mock or make a fool of. Instead it is subverting and reclaiming what once was (and arguably still is) a prominent tool of oppression in order to make a statement about othering in Australia. Not only this but the added confrontation of what in normal circumstances would be considered heinous causes the viewer to reflect further into the issue.
Khan, J, Harvey, J L & Cole, B 2008, Not Really Aboriginal, Centre for Contemporary Photography, viewed 12 August 2015, http://www.ccp.org.au/docs/catalogues/BindiCole.pdf
Cole, B 2011, Not Really Aboriginal…, Bindi Cole Chocka, weblog, October 26, viewed 12 August 2015, http://bindicole.blogspot.com.au/2011/10/not-really-aboriginal.html
Watson, B 2013, ‘Facing up to the Stereotypes’, The Australian, November 16, viewed 12 August 2015, http://www.theaustralian.com.au/arts/review/facing-up-to-the-stereotypes/story-fn9n8gph-1226759272154
Creative Spirits 2015, Aboriginal Identity: Who is ‘Aboriginal’?, Creative Spirits, viewed 12 August 2015, http://www.creativespirits.info/aboriginalculture/people/aboriginal-identity-who-is-aboriginal#top
Cole, B 2008, Wathaurung Mob, photograph, Centre of Contemporary Photography, viewed 12 August 2015, http://4.bp.blogspot.com/-z0krpZUZ5j8/Tqc8DEPeKVI/AAAAAAAAAM4/pXEykNMCakk/s1600/Wathaurung+Mob.jpg
Above is a video on my thoughts on this week’s topic of the Network Society Paradigm in DIGC202. I’ve tried to stay away from my opinion on whether sex work should or shouldn’t be illegal in real life or online. I’m focussing more on the issues of creating virtual law for centralised and decentralised systems. I wish I could have gone into more depth but I’m limited with the word count. Let me know your thoughts down in the comments so we can look further into this topic!
In the case that you’re a rookie and can’t read morse code, the above meme translates to: “Telegraph news too fast you say? Tell me more.” This meme is in response to The New York Times’ comment on the effect the telegraph had on news quality. The excerpt from an 1858 article, which was seen in this week’s lecture, claimed that the capability of the telegraph to share information instantaneously was in some ways causing news to become trivial and of lesser quality. It stated that perhaps it was becoming
“too fast for the truth.”
It was these ideas and fears of instant communication that inspired this meme, as looking back in retrospect these fears could be seen as almost silly. With the sheer amount of instant communication that exists today it is clear to say that the “idea of now” was nothing to fear. However, after reflecting further on the New York Times’ fears of 1858, I came to the realisation that perhaps we still have similar fears, and that perhaps we haven’t advanced as much as we thought. Thinking about it, I often see the criticisms of breaking news and commenting on how the need for instant coverage can often lead to compromising accurate information. So before we follow Willy Wonka’s condescending lead, perhaps we should acknowledge that the New York Times’ comments could have some merit. The alternative is to admit that we are just as silly as they were back in 1858.
I’ll be honest, I’ve bought into the idea of fad diets and miracle superfoods. How could I not jump at the chance to change my life with a simple diet change? The notion that perhaps enough lettuce and spinach leaves could tip the scales of life in my favour is addictive. All I need is that one superfood to turn my life around. So as soon as I’ve finished that health documentary, I’m writing a leafy shopping list with a side of lentils.
Jump to the end of the week and my fridge is overflowing with opened, half-eaten and decaying bags of greenery that will inevitably end up the victims of this week’s garbage collection. Meanwhile I’m on the couch, halfway through a packet of biscuits wondering why the scales haven’t changed this week. While I know that weight loss is the result of burning more energy than I consume, I still can’t kick that desire to find an easy way out. Of course it’s this laziness that food shows and health bloggers use to sell “the next big thing.”
While this whole world of fad diets and superfood may seem harmless to me, I’m unaware of the effects it’s having on developing countries. With the Western World’s huge demand of superfoods from remote corners of the planet, fair trade has been thrown out of the window. An article on Small Footprint Family states,
“American entrepreneurs have been making a killing for the past decade selling luxury foods at a premium to people who don’t need them, by paying undernourished peasants in developing countries a miserably low “fair wage” to “carefully” exploit their natural resources.”
Take quinoa for example. For those of you new to the quinoa world here’s a little video on its health benefits and history:
What this video doesn’t mention is that due to high demand of the seed in Western countries, local Bolivians cannot afford to buy quinoa themselves. This is problematic because superfoods are essential for surviving in developing countries. For people living in poverty, simple and cheap foods high in nutrients are a staple. Without these types of foods, locals will begin to become malnourished.
The media is selling us a health ideal that we don’t need, and by doing so is hurting the communities from which these superfoods originate. Our laziness when it comes to health and weightloss may appear innocent, but by buying into the media’s portrayal of miracle foods we are in fact exacerbating the situation. So put down that plate of kale and go eat a regular salad like a normal person!
Flores, P 2015, Quinoa Boom Puts Stress on Bolivian Economics, Environment, Huffington Post, viewed 7 August 2015, http://www.huffingtonpost.com/2013/02/20/quinoa-boom-bolivian_n_2724251.html
Small Footprint Family 2015, The Environmental Cost of Superfoods, Small Footprint Family, viewed 7 August 2015, http://www.smallfootprintfamily.com/the-environmental-impact-of-imported-superfoods
watchsuperfoods 2012, Quinoa History and Nutrition – Superfoods, online video, 20 October, YouTube, viewed 7 August 2015, https://www.youtube.com/watch?v=BeN48GCvnvw
Ideal Bite 2012, Salad Dress, image, Ideal Bite, viewed 7 August 2015, http://idealbite.com/why-should-i-eat-kale/