It’s Not All Bad

The media doesn’t just present us with unobtainable images and pressures to fit a certain mould. There has been an increase in beauty campaigns in order to put another point across to the public. These campaigns aim to help the audience, which is usually young girls and women, to think about beauty in a different way. Beauty Redefined is an example of these beauty campaigns. It is based online, with a blog, but also has multiple billboards advertising their campaign. They say that “Beauty Redefined is all about rethinking our ideas of “beautiful” and “healthy” that we’ve likely learned from for-profit media that thrives off female insecurity.” In general, most of these campaigns try to shift the public’s idea of physical beauty and instead get them to focus on other types of beauty, such as our strengths. They are trying to instil positivity and acceptance in their audience, which I think is brilliant. However, I did have trouble finding many beauty campaigns that targeted men. Dove released two videos showing how much the media changed a model’s appearance before releasing the image to the general public. Dove first did this with a woman, but released another video of a male model being retouched. Why is it that there are few beauty campaigns for men? Is there body image not valid?


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